Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, characterized by minimal design, deliberately clean and traditional cuts, and a vaguely military inspiration. Another feature of the brand is the use of classic and unmixed fabrics such as raw Japanese denim. Since 2012, A.P.C. has entered a new phase of its development. In fact, the company favors a sustainable process, and encourages customers to return used items so that they can be recycled as tote bags which are subsequently donated to customers.